This week we learned how to create the AdWord campaigns and how to create our ads. This seemed to clarify how these ads are funded and how the bidding takes place for those top results which are at a premium. We focused on keywords and also on negative keywords which represent those words and phrases that do not apply to your advertising. The negative keywords are a huge money saver and give us the option to opt out of certain demographics which do not describe our ideal customer.
One of the most important links I followed this week was the assessing your performance. This google article found at https://support.google.com/adwords/answer/6238821 describes the conversion rate and how to determine what is good and bad and if your ad needs to be refined to match your keywords and landing page. The article described how good conversions cost you less and give you a better return on your investment.
One of the most important links I followed this week was the assessing your performance. This google article found at https://support.google.com/adwords/answer/6238821 describes the conversion rate and how to determine what is good and bad and if your ad needs to be refined to match your keywords and landing page. The article described how good conversions cost you less and give you a better return on your investment.
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