B250 Web Business Creation Blog - Joseph Steadman

This week we focused Social media and the different channels which we could use to promote our products and create awareness though social networking. This was a very inspiring week as I looked closer at my product and envisioned how I could share the software using YouTube and Facebook groups. This medium allows me to create a social media plan to help others and provide training to the Chambers of Commerce. The need for this kind of training is so important as I am onboarding new customers and trying to teach them effect ways to share their events. Through this promotional medium I will be able to inspire others to promote us and also promote their events and sponsorships which teach others how to run effective Total Resource Campaigns. The team environment is always the best way to work and this kind of product cannot happen with out the Ambassador team and the events that are planned to make it happen. This social media plan will be an amazing part of our company.

This week in class we learned about landing page optimization and the fundamentals of good keyword integration, title tag specifications, and other elements which make for an attractive experience for the customers. During the week I got a call from a client who wanted to update her moving site. I was able to not only share about how to attract attention to her call to action using a person looking at the call to action, but also to advise her on critical landing page elements and those elements which are good to her design. We talked about Adword Campaigns and the use of Negative Keywords which help people searching for general moving not waist her AdWords money and count against her conversions. The experiments information we learned about this week also came up in another conversation and was able to identify the usage and purpose of this technique which is needed in refining our messages and getting the best call to action results.

This week in class we focused our efforts on AdWords conversion tracking and the importance of turning a visitor into a sale. The combination of specific keywords used to get traffic is important but being able to convert those customers is a science which is very important to the business, and to Google. The AdWords model is so dependent on conversion that massive amount of research and help are given so we can understand exactly what items to address. Everything from keywords, negative keywords, page content, Google Analytics, and special java script code to include on our thank you pages help the software understand our conversion. The software even asks us what the conversion is worth so we can assign a specific dollar amount to the items and get the correlation to the worth of our Adword campaign. Another important aspect of this week was learning how to calculate the return on investment and the math involved in correctly calculating if we are earning or losing money. From a bus...

This week we learned about the quality score and how to improve poorly designed AdWords content. There are a few main areas that we need to address if we are getting low scores. One of those areas are expected click through rate, we can check to make sure our keywords are in the body of our ad. We can also check to make sure our keywords are added to the headline of our ad which is the first thing that people read. Another is ad relevance by looking at the keywords we are using in relationship to our landing page and if we are making good conversions. If we are looking at getting people to buy our product or fill in the quote page, are people actually taking action. The last one is our landing page experience. We want to ensure that we are using those same keywords that we are using on our ads in our landing page.

This week we learned about creating AdWords advertisements and how to create effective ads that catch people’s attention. The basic fundamentals of creating the ad include a title or headline, and the body of the ad. We are limited to 30 characters for each area so finding words that are very specific that target buyers is very important. Through additional research, I was able to find how some keywords, and also negative keywords that help find a buyer’s intent so we are not wasting our money on people who are just looking around for ideas or doing research. While research will attract some buyers, the overwhelming impression from industry experts is that some key words will just never turn into a sale. Some people are only interested in free stuff and those phrases and keywords have meaning in AdWords campaigns. Another great feature that I was able to find this week is the ability to dynamically inject keywords into AdWord text based on what the person was searching for. This techno...