Week 10 Reflection Assignment

This week in class we focused our efforts on AdWords conversion tracking and the importance of turning a visitor into a sale. The combination of specific keywords used to get traffic is important but being able to convert those customers is a science which is very important to the business, and to Google. The AdWords model is so dependent on conversion that massive amount of research and help are given so we can understand exactly what items to address. Everything from keywords, negative keywords, page content, Google Analytics, and special java script code to include on our thank you pages help the software understand our conversion. The software even asks us what the conversion is worth so we can assign a specific dollar amount to the items and get the correlation to the worth of our Adword campaign.
Another important aspect of this week was learning how to calculate the return on investment and the math involved in correctly calculating if we are earning or losing money. From a business analysist position, this is an invaluable calculation.