Week 11 Reflection Assignment

This week in class we learned about landing page optimization and the fundamentals of good keyword integration, title tag specifications, and other elements which make for an attractive experience for the customers. During the week I got a call from a client who wanted to update her moving site. I was able to not only share about how to attract attention to her call to action using a person looking at the call to action, but also to advise her on critical landing page elements and those elements which are good to her design. We talked about Adword Campaigns and the use of Negative Keywords which help people searching for general moving not waist her AdWords money and count against her conversions. The experiments information we learned about this week also came up in another conversation and was able to identify the usage and purpose of this technique which is needed in refining our messages and getting the best call to action results.