Week 9 Reflection Assignment

This week we learned about the quality score and how to improve poorly designed AdWords content. There are a few main areas that we need to address if we are getting low scores. One of those areas are expected click through rate, we can check to make sure our keywords are in the body of our ad. We can also check to make sure our keywords are added to the headline of our ad which is the first thing that people read. Another is ad relevance by looking at the keywords we are using in relationship to our landing page and if we are making good conversions. If we are looking at getting people to buy our product or fill in the quote page, are people actually taking action. The last one is our landing page experience. We want to ensure that we are using those same keywords that we are using on our ads in our landing page.