This week we learned about creating AdWords advertisements and how to create effective ads that catch people’s attention. The basic fundamentals of creating the ad include a title or headline, and the body of the ad. We are limited to 30 characters for each area so finding words that are very specific that target buyers is very important. Through additional research, I was able to find how some keywords, and also negative keywords that help find a buyer’s intent so we are not wasting our money on people who are just looking around for ideas or doing research. While research will attract some buyers, the overwhelming impression from industry experts is that some key words will just never turn into a sale. Some people are only interested in free stuff and those phrases and keywords have meaning in AdWords campaigns. Another great feature that I was able to find this week is the ability to dynamically inject keywords into AdWord text based on what the person was searching for. This technology makes it more personal for the buyer and attracts more attention. It’s kind of like adding keywords on a resume, you grab peoples attention and have more luck getting the attention of people who matter.
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