This week we learned about the benefits of link building and
how getting influential websites and blogs to create links back to your website
can help your search engine optimization and popularity ratings. The Google
Penguin update still gives relevance to links but also punishes those who are
just using spam publishing to create an artificial link sharing network.
The other interesting look this week was the lesson on
Google Analytics and now much this tool has improved over the years. The demographic
information is able to tell gender, age, and tons of other relevant information
used in the development of our sites. In addition to this information, we are
able to get a deep look into the page analytics which influence bounce rates
and conversions needed to create a quality experience and achieve the goals we
set out for our business. The conversion for my business is to simply get a
call back request which gives me a chance to do a demo and start the onboarding
process. I can tell right from the analytics where my prospects are stopping
and where I can improve to get them through.
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